Stoffa Productions

The Challenge

•Modern urbanite-friendly online branding strategy and design
•“Sticky,” social media-savvy website
•Easy ways to discover new wines
•A shopper-friendly site
•A website you can find on Google

An online branding strategy and site design that would appeal to the Starbucks-sipping, Banana Republic-wearing crowd. Think: modern, savvy, urban professionals and aspiring foodies in gourmet food and wine hotbeds.
A fun and “sticky” site that they could interact with, Tweet about, share on Facebook, and want to return to.
A variety of intuitive ways to search for hard-to-find wines and discover new ones from around the world.
A shopper-friendly site with a simple, secure checkout process.
A search-engine friendly site: one that wouldn’t be buried on page 13 in Google.

The Solution

•Antique Nouveau Design
•Customized Search & Browse Features
•Interactivity
•Live Video
•Secure E-Commerce
•SEO

Design

We created a site design for Plonk that’s “Old World” antique presented in a sleek, clean, and intuitive way.

Customized Search & Browse Features

For the would-be connoisseur, shopping for vino has never been easier. Users can browse wines by region by clicking on a country on a homepage map. Or, they can search for wine by selecting various categories: Wine Name, Wine Style, Grape Variety, Price, Country, Producer, and even limit their search to Organic/Biodynamic wines.

Interactivity

We created an online wine club with members-only benefits including a bottle of the Plonk Pick of the Month, exclusive monthly access to Plonk’s online Winemaker Tasting Parties, and a 10% member discount on all Winemaker Tasting Party wines.

Live Video

We enabled Plonk to broadcast the world’s coolest and most knowledgeable winemakers via live video from the site. Members of Plonk’s Winemaker Tasting Parties get the inside scoop on spectacular value wines and meet the talented winemakers who crafted them.

Secure E-Commerce

We enabled Plonk to capture and save users’ purchase history so that when shoppers create their Plonk Wine Merchants account, they can manage and track their orders online and save a record of their favorite wines. The check-out process is predictable and secure.

SEO

Our Search Engine Optimization specialist helped produce a website adheres to the latest web standards and SEO best practices so that Cabernet-craving web surfers can find Plonk’s site in a pinch.