Introducing Plonk Wine Merchants

Ready for an end to the flurries, flight delays, school closings, and shoveling? Then slip out of your Snuggie and pop open a bottle of bubbly from Plonk to celebrate the snow melting! Stoffa Productions is proud to announce the launch of our winter project, website www.plonkwinemerchants.com.

Plonk Wine Merchants is a debut online wine retailer that brings you an expertly curated collection of incredible premium quality wines from around the globe priced strictly at $30 or below. Plonk ships wine to select states in accordance with U.S. interstate shipping laws.

Beyond Red or White

Find wines using the interactive map

Plonk’s vibrant, food- and wine-obsessed founder, Etty Lewensztain, was looking for a web development company that reflected her collection of wines: cool, artisanal, and off-the-beaten-path. She found that in Stoffa Productions.

Creative Director Kirsten Stoffa worked with Etty to match her pie-in-the-sky dreams with real-life functionality. Our designers, developers, and search engine optimization experts rounded out the team to bring Etty’s vision to life. Like the wines you’ll find at Plonk, we think our website is a rare “diamond in the rough.” We created an entire small business infrastructure from scratch and topped it off with an “Old World” meets “modern urbanite” design.

The Challenge

Participate in wine tastings

• An online branding strategy and site design that would appeal to the Starbucks-sipping, Banana Republic-wearing crowd. Think: modern, savvy, urban professionals and aspiring foodies in gourmet food and wine hotbeds.
• A fun and “sticky” site that they could interact with, Tweet about, share on Facebook, and want to return to.
• A variety of intuitive ways to search for hard-to-find wines and discover new ones from around the world, from Slovenia to South Africa.
• A shopper-friendly site with a simple, secure checkout process.
• A search-engine friendly site: one that wouldn’t be buried on page 13 in Google.

The Solution

PLONK business cards

Engaging Design

We created a site design for Plonk that’s “Old World” antique presented in a sleek, clean, and intuitive way.

Customized Search & Browse Features

For the would-be connoisseur, shopping for vino is a snap. Users can browse wines by region by clicking on a country on a homepage map. Or, they can search for wine by selecting various categories: Wine Name, Wine Style, Grape Variety, Price, Country, Producer, and even limit their search to Organic/Biodynamic wines.

Interactivity

We created an online wine club with members-only benefits including a bottle of the Plonk Pick of the Month, exclusive monthly access to Plonk’s online Winemaker Tasting Parties, and a 10% member discount on all Winemaker Tasting Party wines.

Live Video

We enabled Plonk to broadcast the world’s coolest and most knowledgeable winemakers via live video from the site. Members of Plonk’s Winemaker Tasting Parties get the inside scoop on spectacular value wines and meet the talented winemakers who crafted them.

Secure E-Commerce

We enabled Plonk to capture and save users’ purchase history so that when shoppers create their Plonk Wine Merchants account, they can manage and track their orders online and save a record of their favorite wines.

The check-out process is predictable and secure.

SEO

Our Search Engine Optimization specialist helped produce a website that adheres to the latest web standards and SEO best practices. Now Cabernet-craving web surfers can find Plonk’s site in a pinch.

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